How Mike grew his team to 50 million!

Hey there, Mike here, and today, I've got a tale that might just redefine your idea of what's possible when determination meets strategy.

Back in 2017, I started at Delta Defense/USCCA as a call center rep, banking $14/hr and banking even more on the belief that surrounding myself with the right people was my golden ticket. Fast forward a year, and I'm piloting our outside sales team. Now, we're a force to be reckoned with: 130 full-time reps, 29 managers, and thousands of partners cheering us on.

2022 was a pivotal year for us. We made a bold move, splitting our team into seven regions, and I took the helm of the Midwest. This change was our launching pad, but not without its challenges. We found ourselves at the start of 2023 with something to prove, not just to our peers, but to ourselves.

They say necessity is the mother of invention, but for us, ambition was the father of innovation. The goal? A seemingly audacious 40% growth over our previous year. The method? A complete cultural overhaul, strategic promotions, and a laser focus on the metrics that mattered.

Our playbook wasn't just about hard work; it was about smart work. We absorbed wisdom from industry giants like Ryan Stewman and Alex Hormozi, applied it, and evolved. Our team became a family, calling on each other not just for help, but to offer it. We created a system where success was not just celebrated but replicated.

I hit the road for 11 weeks, diving deep into growth sessions and partner meetings across the country. It was grueling, exhilarating, and, at times, downright exhausting. But with each city visited and each strategy session held, our goal inched closer to reality.

On the last day of 2023, as I refreshed our metrics for what felt like the millionth time, the numbers finally confirmed it: We had done it. We smashed our target, achieving over 40% growth. It was a moment of pure validation for every late night, every strategic pivot, and every ounce of faith we had in our team.

This journey taught me more than just the power of a well-executed sales strategy. It was a lesson in the strength of a united team, driven not just by the pursuit of numbers but by a shared vision of success. Our growth was not just a testament to our sales prowess but to the unbreakable spirit of a team that dared to dream big.

So, to anyone standing at the precipice of their own audacious goal, wondering if it's worth the leap: remember this story. Embrace the culture shift, focus on what truly moves the needle, and never underestimate the power of a team that believes in each other.

Here's to the crazy ones, the dreamers, and the believers. Let's make 2024 even bigger. We've shown what's possible; now, let's set the bar even higher. Together, there's no limit to what we can achieve.

Catch you on the flip side,

Mike

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To learn more about Mike's journey, checkout this podcast was a guest on!